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Find Yourself A Personal Development Coach

By Yann, published on 28/02/2019 Blog > Professional Development > Personal Development > How To Choose Your Personal Development Coach?

Changing your career or successfully managing career it, is not as easy as it sounds especially when such a big part of our lives are rhythmed by our jobs and the company we work for.

Many employees face difficulties in taking a step back, lack self-confidence or find it difficult to match their skills and with the prerequisite competencies to fill a new position, and professional coaching has been increasingly needed through the professional development of employees.

According to a study by Price Waterhouse Coopers on the coaching market (2013), it has come to the public attention that professional coaches make a very decent salary:

4% of them earn more than £109,000 a year through coaching, 15% earn less than £8,700 annually, 15% earn from £8,700 to £17,500 and 56% earn between £17,500 and £65,000 annually.

From professional goals to the prices of individual sessions, choosing a coach can be daunting. So how to find the best coach for you? Here are our tips on how to find the perfect match.

reality and options are reversed in this GROW model Here, the GROW model of coaching, where reality and options are reversed (by TheDigitalArtist)

How to Set Your Professional Ambitions Before Meeting With A Coach?

Professional coaches are here to give their clients the adequate tools to deal with a specific situation in order to better their professional lives. This improvement often includes getting a better work-life balance, improving performances and climbing up the corporate ladder. All this means that clients often expect a lot from their professional coach.

Whether it’s business coaching, team coaching or individual coaching, the coachee will undoubtedly have expectations from their personal coach.

Given the increasing competitivity and globalisation of the working environment, well being at work has become a major focus to recent management style development. Professional coaches can then be hired for any number of reasons:

  • Stress management,
  • Improve efficiency,
  • Clarify a questioning,
  • Do a market study,
  • Succeed in a professional reconversion,
  • Become a senior executive.

Personal and professional development is, therefore, a “catch-all” term benefiting everyone:

  • Prepare a takeover,
  • Master public speaking,
  • Improve self-awareness,
  • To find your way,
  • Learn a new profession,
  • Learn other professional skills,
  • To question yourself,
  • Improve conflict management skills,
  • Work in the of human resources management, etc.

We could still list dozens of reasons why professional coaching have seen such a dramatic increase in the last few years. All those points will be used as references during the coach/coachee sessions and throughout their collaboration.

How to define your expectations for your coaching sessions? You should mainly expect your coach to actively listen to your problems and queries, to advise you objectively, to be empathetic and always especially punctual for your sessions.

The coach will have to analyze the demands of their client, adapt to it and propose solutions allowing them to progress towards the agreed goals.

So they must always guard against any judgment!

These are the fundamentals of the coaching profession.

A client who is coached – and who has allocated a large portion of their income to be coached – will hope to obtain concrete results, although no professional coach is subject to any obligation of result, but rather an obligation of means.

This means that the client himself must have identified consistent and achievable personal goals.

One of the coach’s many missions is to assert with honesty in favour or against the feasibility of a professional project.

That’s all well, but how do clients manage to set their personal goals?

Generally, clients will come to professional coaches already knowing their own weaknesses: shyness, difficult interpersonal communication, frustrations, disappointments, emotional dependence, poor team cohesion, etc.

language choice When delivering powerful speeches, politicians or important public figures choose their language carefully to have an impact on their audience. (Source: pixabay)

These will serve as a base to describe the difficulties encountered when meeting with the professional coach.

The challenge lies in having to think about problems that we are experiencing: a certified coach fills the role of a psychologist, a sociologist and of a mediator as they will try to clear the tracks to progress and success.

For example, how to change your career path, can one become a baker after 10 years of banking and insurance consulting?

How to know if the change envisioned is achievable?

What Are The Prices Of Individual Coaching Sessions?

How much does it cost to receive some well needed and deserved help?

The prices of professional coaching sessions vary widely since there is no legal framework regulating the trade.

In addition, there are as many different coachings as there are problems to deal with: different issues require different skills and that coaches will often follow specific training programs depending on their specialisation. Each specialisation will often be felt differently when it comes to the rate you will be charged.

These specialisations are earned during the coach’s training and accreditation course: neuro-linguistic programming (NLP), transactional analysis, leadership management, systemic approach, non-violent communication, conflict management, etc.

Then, different types of professional coaching mean different rates.

On the market, you will encounter anything from self-employed coaches working solo to salaried coaches part of a coaching firm or a consulting firm.

Billing can occur to the hour- as it is the case for our tutors and coaches on Superprof – or invoiced can include a package, according to a trilateral agreement between the employee, their employer and the coach.

Finally, the rates differ depending on whether it is an executive coaching, corporate coaching, personal coaching, depending on the complexity of the objectives to be achieved and the position of the coachee.

Accompanying executives and managers will, of course, cost more than employees, since the situations to be handled will be much more complex at a high level of qualification (marketing strategy, managerial support, etc.).

So how much does it cost?

On average, the price of a session can be up to £600  or £700 when a company solicits the expertise of a coaching firm on behalf of one of their staff.

In individual coaching, there is a “relative market price” oscillating around £80 to £150 for sessions in London, and between £60 and £100 in the rest of the UK (Birmingham, Liverpool, Manchester, Brighton, Newcastle, Glasgow or Edinburgh).

That is a lot of money indeed but it has to be seen as an investment to increase your well-being at work, your salary, your key skills and your degree of importance in your company.

It should be noted that the training plan often involves very few sessions, rarely more than 10 hours and is very rarely spanning over more than a year. The goal is to be able to do without a coach as quickly as possible.

On Superprof, the average hourly rate is between £30 and £40 per hour depending on whether you are looking for Birmingham, Liverpool, Manchester, Brighton, Newcastle, Glasgow or Edinburgh or London.

This type of personal coaching often involves preparation for job interviews or courses to better manage your work and life-related stress.

If you are looking at learning specific skills you will most certainly be invoiced higher amounts: between £3,500 and £7,000 excluding taxes for a coaching director or top manager and up to £15,000 ex. taxes for a team coach.

Professional coaching group sessions are often a good way to improve a team’s cohesion and productivity.

Different Profiles of Career Coaches!

Now that we know the price range of such services and we know how to set ourselves with realistic goals, remains the hardest part of the process: to pick the right coach!

Most coaches Superprof will offer the very first session for free: this ti;e is often used to get to know each other and to develop an action plan in line with the needs of the client.

In a corporate world that values more and more the on-going training of employees, an exploratory session is often arranged before moving into the coaching stage of the coach/coachee relationship.

Finding a coach has essentially been made ultra-simple thanks to online platforms and search engines. Here is where you should start looking:

  • International Coach Federation (ICF),
  • Superprof,
  • The directory of certified professional coaches,
  • New Professional Life.

The criteria to be considered in comparing the different profiles you will meet should include:

  • What training did the coach receive: coaching degree, NLP training, etc.,
  • The experience of the coach: how many years have they been practising,
  • The contract: how many sessions?
  • The price: by the hour, by the session, or an all-inclusive package,
  • What is their code of ethics,
  • What specialization: NLP practitioner, collective intelligence, emotional intelligence, coaching to create your business, assertive coaching, etc.

By comparing the profiles on Superprof – which has hundreds of professional coaches available for face-to-face meeting or via webcam – you will certainly notice a wide range of prices: from £15 an hour in smaller towns to £200 per session in the capital.

This huge gap depends on the experience and nature of the personalised coaching you will require.

Do you choose a recently graduated coach – ideal if you have a small budget and easy goals (preparing a recruitment interview or taking a skills assessment), or do you need high-level professional development (what style of management, convincing foreign managers and investors, etc.)?

On each of the platforms, you will find online, profiles of coaches will vary greatly understandably since this line of work does not follow a strict curriculum.

The last think to do for you will be to pick the professional coach you think will best match your goals and budget and get started on the road to a more fulfilling career.

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