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How to Find Clients as a Nutritionist

By Yann, published on 05/10/2018 Blog > Health and Fitness > Nutrition > Finding Clients Near You as a Nutritionist

“Some people are willing to pay the price and it’s the same with staying healthy or eating healthy. There’s some discipline involved. There’s some sacrifices.” –Mike Ditka

Adopting a healthy lifestyle takes time, money and self-discipline. It may be more difficult for some than for others. In today’s world, people lack the resources and personal attributes needed to implement a healthy diet.

Time is money and money is time. With regards to eating well, for the vast majority of people, it is much easier, time-wise and money-wise, to buy frozen meals for dinner or eat packaged baked goods for breakfast than making a morning smoothie or planning a balanced dinner with all the necessary nutrients.

These nutritional mistakes are extremely common among British citizens because they do not know how to adopt a healthier lifestyle. This is mainly due to years of poor eating habits and lack of ideas for cooking healthy meals. 

Where can someone find ideas and tips to adopt a healthy lifestyle? 

Nutritionists are health experts here to save the day! With invaluable advice and years of experience, nutritionists work with clients to have them meet their health goals. Whether customers are looking for meal plans, healthy recipes, nutritional therapy, advice to lose weight or health awareness in a corporate setting, nutritionists work hard to see their struggling customers succeed.

Professional dietitians and nutritionists have undergone approved courses from the Association for Nutrition (AfN) to work in their fields.

Their health tips provide clients with the necessary knowledge to adopt a healthy lifestyle right away. Nutritionists with a degree in nutrition and a correct accreditation are motivational and determined to guide their customers towards nutritional triumph!

Superprof is here to help qualified nutritionists find clients that live near them. Whether working in the public or private sector, nutritionists need a great number of returning clients to keep them motivated and working hard at refreshing their skills.

How to Find Clients in the Public Sector

eating the right stuff Employers may require nutritionists working in the public sector to educate children about the benefits of healthy eating. (Source: Visual Hunt)

Deciding to work professionally in the private or public sector is a decision that needs to be made early on. This essential choice will determine what jobs and clients you will look for as a professional nutritionist.

Nutritionists working the public sector have a wide variety of clients. Instead of working one to one with private clients in the comfort of their own home, nutritionists working in Public Health help groups of people in nursing homes, cafeterias, schools, universities and hospitals.

Instead of constantly having to search for clients using social media and promoting themselves on the internet, in the public sector, nutritionists accept a job with an employer and clients are assigned to them. 

For example, instead, 0f having to find individual clients a nutritionist or dietitian working in the public sector may be hired by a government organization or hospital to identify the trends of a community or population’s eating habits.

Nutritionists with previous experience and a degree in Public Health Nutrition may be hired by Public Health England or the Department of Health and Social Care in the United Kingdom to create campaigns and raise awareness about the benefits of healthy eating. Part of the job requirements may be to conduct seminars in schools and community centres to introduce new food items in the citizen’s diets.

Nutritional work in a hospital may vary. Nutritionists may be assigned new clients by doctors and other health specialists. These clients may have previous health issues and are seeking dietary advice to prevent further harm to their health. In this situation, nutritionists work with heart attack survivors and clients suffering from cancer, diabetes, obesity or cardiovascular diseases to introduce healthier diets that will prevent further symptoms from developing.

In the hospital setting, nutritionists motivate clients to adopt a healthier lifestyle in order to prevent future visits to the hospital due to their life-threatening diseases.

In a nursing home, school and university cafeterias nutritionists clients are the cafeteria staff. They may have been hired by the school board or public health system to introduce new recipes that need to be implemented in order to improve the healthy eating habits of pupils and residents. Nutritionists design special meal plans for children and elderly ones who suffer from food allergies or need specific nutrients in their diet.

All in all, the clients of nutritionists working in the public sector are not chosen like those in the private sector. Clients are assigned to them by their employers according to their job description and previous expertise. However, a major relief for these nutritionists is the abundance of work and clients to tend to. There is never a need to advertise yourself looking for new private clients.

Nutritionists working in the public sector may be paid less per hour than those who have their own practice but they have the assurance of constant work due to the clients provided to them by their employer.

How to Find Clients in the Private Sector

becoming social network savvy Advertising and promoting your business on social media is necessary for today’s society. Having a strong online presence results in more clients looking for nutritional help. (Source: Visual Hunt)

Starting out as a qualified nutritionist working in the private sector takes time and constant effort in order to find recurring clients. Success does not happen overnight. New clients who are seeking the help of a private nutritionist for the first time often like to see credentials and previous work experience before booking a consultation.

Choosing to open your own private practice as a nutritionist is a great idea to personally help clients with all of their specific health concerns and nutritional needs. However, certain steps need to be followed in order to become successful and have a base of returning clients.

Here are some the most useful suggestions for finding clients as a privately based nutritionist:

  • Use social media: in today’s world, Facebook and Instagram are your best friends! Join Facebook groups that interest potential clients. Doing this is a very smart idea because by observing the comments and posts you will get an idea of clients needs and an overall look of the market. In these groups, it is essential to become active by answering questions, posting health advice and participating in discussions. By successful answering questions, you gain credibility and instil confidence in potential clients who will one day visit your Facebook business page and book a consultation!
  • Create your own website: where is the first place people go when looking for advice? The internet! Without being technologically savvy and having a strong internet presence, your business could fail. In today’s world having an online presence is key to attract new clients. Invest in creating an attractive website that will draw clients to your business. Include previous client’s testimonials and provide valuable information that will make your website stand out compared to the rest. Alice Mackintosh is a nutritionist based in London and her website features all the information consumers are looking for such as services offered, about the nutritionist, products and how to contact. This is just a recommended example of what your website should look like.
  • Offer competitive prices: for nutritionists who are just starting out and do not have very much previous experience it would be wise to offer prices that are slightly lower than the competition. Doing this will attract potential clients who are watching their wallets and do not want to spend too much. Promotions are extremely enticing to new clients. If they can get a 90-minute private consultation for the price of a 60-minute consultation they will opt for your services.
  • Start the conversation: visit popular websites such as Reddit, Yahoo Groups or Google Groups to start conversations with individuals who have questions about nutrition. Ask them personal questions to analyze their dietary issues and offer advice and tips. Do not try to sell anything just start a friendly conversation. After answering a few questions, posting a few helpful blogs and offering them counsel that will make a difference in their lives, they will comfortable with you and consider hiring you in the future.
  • Answer questions on Quora: Quora is a fantastic website where people are asking questions about literally everything. Answering a few nutritional questions from concerned individuals will allow you to connect with new people who are looking for a professional nutritionist.

If you follow these very basic but effective steps you will find new clients very easily. Choosing to become a nutritionist working in the private sector is highly rewarding due to the higher salary and personal relationships created with clients.

Nevertheless, it is riskier because without a stable client base work has its high and low periods. Hiring a personal nutritionist is a luxury for most individuals. Therefore, if there is an economic crisis, luxuries are the first thing to go. 

All in all, one thing is for sure, clients are always wooed by private nutritionists who have great communication skills and the power to inspire. If you work on these qualities you will never go without work as a private nutritionist!

Helpful Tips from Experienced Nutritionists

reducing daily intake of sugar Eating dark chocolate instead of other sugary snacks is a helpful tip from many qualified nutritionists. (Source: Visual Hunt)

Being able to offer practical tips about food and nutrition to potential clients as a nutritionist is extremely important. Clients look to health professionals with qualifications and a certification such as nutritionists or dietitians to give them the advice that they need to adopt a healthier diet.

Without helpful tips about eating habits, metabolism and disease prevention from experienced nutrition and dietetics experts, many citizens of the UK do not know where to look for advice. They surf the internet for hours looking for the right suggestions but only finish their research completely confused due to contradicting information.

In order to avoid confusion and start things off on the right foot, here are some of the most useful tips from qualified nutritionists:

  • Eat more dark chocolate: everyone will enjoy this recommended tip! The majority of citizens in the United Kingdom indulge in way too much sugar. The recommended dose of sugar is about 25 grams (6 teaspoons) per day for women and 36 grams (9 teaspoons) per day for men. In order to stay under this recommended amount of sugar food items such as soda and chocolate bars need to be cut from your diet. Nevertheless, sugar sneaks its way into our meals through so-called “healthy foods” like granola bars, breakfast cereal and yoghurt. Therefore, in order to avoid being at risk of diabetes, dark chocolate needs to be consumed instead of baked goods and other sugary treats when sugar cravings start. It will satisfy your sweet tooth and in long run prevent intense sugar cravings.
  • Plan ahead and freeze extra food: advanced meal preparation and food planning can save you a lot of extra time. It is true that many people are very busy and simply do not have time to cook healthy meals each day. If this is your situation, the freezer will become your new best friend! Taking a few hours om Sunday afternoons to plan your meals for the week and freeze them will save you so much time and cause you to eat more nutritious meals.
  • You don’t need to completely clean your plate: it is not necessary to finish all the food you are served or make for yourself. Listen to your body and its hunger cues. Overeating can cause bloating, indigestion and flatulence. With time and careful training, you will know your portions and crave healthy foods that fill you up without the side effects.

For more helpful tips from experienced nutritionists, visit the British Nutrition Foundation. When looking for helpful tips from qualified health and wellness professionals only put into practice the advice from trusted and accredited resources.

As a credentialed nutritionist, it is crucial to keep up with the newest health trends and carefully advise clients if they should follow them or not. With citizens of the United Kingdom becoming more and more health conscious, nutritionists will have fewer problems finding clients. Become skilled at your profession and be the picture of health to attract potential clients!

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