“Boxing is like jazz. The better it is, the less people appreciate it.” - George Foreman
With boxing becoming more popular in the UK, you may have considered coaching it.
But how much should boxing coaches charge?
Private boxing coaching sessions require more planning than group sessions. You’re going to have to constantly adapt to the strengths and weaknesses of your clients, keep their morale up, ensure they stay in shape, and make sure that their physical and technical abilities improve. Your rates will probably be higher than that of someone coaching in a gym.
Establish Your Rates According to the Competition
The first thing you need to do before you get started is to have a look at the market and your competition. You won’t be the only boxing coach in the UK, that’s for sure. There may be some stiff competition but this is a great way to better understand the market and the going rates.
A quick “private boxing coaching” search in Google and you’ll find plenty of information.
If you’re just starting out, you’ll have to charge less than the competition. Of course, you can’t just give your training away for free, even if you are just beginning your coaching career. If you want coaching to be your career, you can’t undersell yourself and come out earning pennies. For one, potential clients will believe your coaching to be sub-par.
Potential clients will have also done their research as they can just as easily search online for boxing coaching. Generally speaking, boxing coaching sessions cost between £45 and £60 per hour.
Charging less is a way to draw in clients. However, this is a strategy that can cost you in the long-term. Your clients won’t enjoy it when you try and increase your rates and it may cost you a few of them.
It’s better to charge a fair rate right from the start. In marketing, this pricing strategy is known as dumping or selling at less than “normal value”. Generally, this is unsustainable. Similarly, this practice is often looked down upon as unfair competition.
On the other hand, you can’t overcharge, especially as a beginner. If you’ve got a reputation and a methodology that nobody can compete with, you can. However, when you first start out, you can’t go around charging £80 per hour as nobody will take you up on that.
Find out more about becoming a boxing coach.
How much Does Boxing Coaching Cost where You Are?
To better understand the competition, have a look at the local competition. Hourly rates will vary from place to place. On Superprof, for example, you can search by subject and by location.
A quick search for “boxing”, “kick-boxing”, “Thai boxing”, or “savate” accompanied by “London”, “Cardiff”, “Edinburgh”, or “Belfast”, for example, will quickly show you what you’re looking for. The rates vary according to the cost of living. Boxing coaching in London will tend to be more expensive than elsewhere because the coaches living there need more money to live comfortably or just to get by.
Of course, in places where there are more boxing coaches, and therefore more competition, rates tend to go down as opposed to in places where there’s only a handful of boxing coaches.
Learn how to make a name for yourself as a boxing coach.
The Client’s Level and the Boxing Coach’s Experience
You can also adjust your rates according to who you’re coaching. A beginner won’t require as much work from you as a professional boxer or a student who has a lot of experience in other combat sports, martial arts, or other boxing disciplines.
Your experience will also determine which clients you can teach. If you’ve spent many years teaching boxing in a boxing club, you can offer to coach to a large number of potential clients whereas somebody who’s been boxing or coaching for a very short amount of time.
Don’t hesitate to highlight your skills and experience when putting together a coaching profile. Mention if you’ve boxed professionally, any titles or competitions you’ve won, and how long you’ve been coaching.
A qualified and experienced coach will be able to charge more as their clients will be confident of their abilities and happy to pay them. The higher your level, the higher level of client you can train and the more you can charge for your training.
The most expensive coaches tend to be those with a lot of experience, qualifications, and a plethora of happy clients who’ve recommended them to others.
Factoring Costs into Your Rates
Another factor to take into account when considering your rates is the cost of travel or renting a room, for example.
A private boxing coach can travel to their client’s houses but they do need to consider the costs when deciding upon their rates. After all, you’ll be paying for fuel, public transport, renting a vehicle, etc. These costs can add up, especially if you live rurally and are regularly travelling long distances to your customers.
In larger cities, there tends to be a lot of public transport available and with the right travel pass, each journey will work out costing you very little. The less you pay on transport, the more competitive you can make your rates.
If you live in the country, you’ll probably have to drive to your customer’s houses or a gym and will regularly be paying for fuel. You might want to limit how far you’re willing to travel or charge a supplementary fee to those a certain distance from where you live. You’ll have to decide whether or not this is worth it in terms of time and money spent and whether or not you can recuperate these costs and still charge a fair hourly rate.
Of course, the client can always come to you. In this case, you won’t need to worry about the cost of transport but you may need to invest in the necessary equipment for your home.
Another option is to train in a gym or boxing club and rent a private room with all the necessary equipment. You need enough space to train, boxing gloves, punching bags, etc. Fitness boxing requires very little equipment, but if you’re teaching boxing, kick-boxing, Thai boxing, or savate, you’ll need things like skipping ropes for cardio warm-ups, weights, punching bags, speed bags, etc. However, you mightn’t be able to fit all this in a central London flat. If this applies to you, you’ll need to consider how much it costs to rent a room in a gym or boxing club.
Learn more about online boxing coaching sites.
Will You Be Providing Boxing Equipment
You need to be in good shape if you want to box. A lot of potential clients will get in touch wanting to learn how to box or get into shape and you might want to offer them a trial session.
Of course, in a trial session, they won’t be boxing but rather working on technique, fitness, and endurance.
How will they know if they like boxing and whether or not they should invest in the gear?
A boxing training session isn’t just a great way to get rid of stress, stretch, build muscle, and improve your cardio performance. If you’re taking it seriously, you’ll need a mouth shield, skipping ropes, punching bags, etc. If you provide this equipment to your customers (except mouth guards or cups, obviously), it’ll give them more of an opportunity to stick with boxing before they have to make the investment themselves. Make sure you factor these outgoings into your rates.
Think about offering special rates to those who opt to pay for several sessions at once. You could free session after 10 or 20 sessions, for example. You could even offer a free pair of boxing gloves to clients who make it to their 20th session.
So how much are you thinking of charging for your boxing sessions?
Whether you're offering a Muay Thai, kickboxing, or a boxing class, the same rules apply. Every professional boxing trainer needs to think carefully about setting their rates as this will affect how they can run their business and how many customers they get.
Since, as a boxing coach, you'll have a lot of transferrable skills, you can always offer a variety of services for different rates. For example, you could offer a high-intensity boxing workout class where the goal is to get fit or get in shape (rather than become a boxer).
While most boxing classes will involve a part where you focus on techniques like sparring, throwing punches (jab, uppercut, hook, cross, etc), working heavy bags, and strength training, boxing workouts focus on the aerobic aspects of boxing and are very popular types of fitness classes.